Need Those Sweet Donations? Then You Need To Understand Content Marketing for Nonprofits

And we know all marketing isn’t sleazy. Mission-based marketing is a thing. We get it! We might even have a dedicated marketing team. But we’re often still hesitant to use the same tactics or the same language as our for-profit friends.

Here’s the thing: by ignoring the tried-and-true rules of marketing, nonprofits are letting resources slip through our fingers. Every day.