Mental Health Copywriting for Therapists
Words that work for therapists and small business websites.
Your website is an integral part of your therapy practice.
Even when most of your referrals are word-of-mouth, potential clients are likely visiting your website before they ever meet you.
And your website is a major deciding factor in whether they choose to get in touch, work with you, or even trust you.
Copywriting for therapists that…
Gets you found ✔️
We’ll optimize your website so that people — and Google — can find you.
Gets you booked ✔️
We’ll write copy that makes YOU and your unique service ✨shine✨.
Gets you paid ✔️
Fill that appointment book with as many or as few clients as you want.
Think of your website as your very first “hello!” to a new customer or client.
The first handshake…
Your very first smile.
You need your website to be warm, professional. Even instructional, a resource. You want people to know what to expect when they work with you.
Do you want to look exactly like the business working down the block from you? Unless you’re jonesin’ for a very Black Mirror-style reality, I’m guessing the answer is a resounding, “heck no!” (Even if you do think that business is pretty cool.)
You want to stand out.
Because you don’t just want any clients... You want the right ones—the ones you feel confident you’ll be successful with, who’ll be successful with you.
There’s something I hear a lot when I’m copywriting for therapists and small businesses…
So many of my clients say they just don’t like their website copy. The words, the vibe—it’s just not a reflection of who they are, what they do, and how they do it.
You want your website to bring great new clients your way… Ideally, a steady stream of them.
Instead, it’s giving everyone the wrong impression.
Webpage copywriting for therapists includes…
Brand + messaging refinement so your voice comes through crystal clear.
Keyword research + search engine optimization for every single page.
Formatting that makes Google happy… And actual humans, too.
A built-in revision process. Your feedback means your voice.
Writing about yourself isn’t easy.
There are so many traps to fall into.
Sounding too formal… Or like you’re trying too hard to be relatable.
Maybe you sound too academic. Too cold or clinical.
And then there’s the industry-speak—the jargon.
Are you looking to attract other professionals in your industry as your clients? If not, why are you using language only they would understand?
I have the solution. Pinky swear.
I don’t get to say that too often in life. (Do any of us??) But when it comes to copywriting for therapists, I can say it confidently.
We can write the words that’ll attract the right clients to your services.
Stop struggling to write about yourself…
And let’s do it together.
