Using Trauma-Informed Language… and Still Writing From Your Heart

Add warmth and personality to trauma-informed writing! Learn how to infuse your unique voice while maintaining sensitivity.

As a therapist, you know how important it is to be mindful of the lived experiences of your clients. Everything from your greeting to your office space has been thoughtfully cultivated with them in mind.

And this extends to your website, doesn’t it? If your site is going to reflect the care and consideration your clients will experience when they work with you, then the words and information they find there has to be safe for them, as well. 

But writing with trauma-informed language can feel like a huge hill to climb.

After all, it’s tough enough to write for our own websites—to write about ourselves!—without adding another layer of consideration… Right?

Sure! Maybe it does feel tricky. Maybe you really do hate to write—and if that’s the case, there’s help out there. 

But if the struggle, for you, lies only in how overwhelming it seems to write with trauma-informed language, then I’ve got good news…

It’s totally possible. 

And by tapping into your expertise and empathy, you’ll be typing with a flourish in no time!

Why Use Trauma-Informed Language?

Words are powerful tools. They can uplift and inspire, but they can also do harm. 

Some words might unintentionally remind someone of past traumas. And because you can’t know everything about everyone’s history, it’s best to adopt a framework of trauma-informed language and write with it in mind.

Here’s how writing with trauma-informed language can benefit you, too:

Respect
Your readers come from all walks of life. Respecting their experiences builds trust.

Safety
Providing a safe space ensures readers stay with you. They won't tune out because a phrase or story brought up a painful memory.

Inclusivity
When your writing is inclusive, everyone feels seen and valued. No one feels left out or misunderstood.

The challenge? Keeping your natural flair and warmth while being mindful. But it's worth it. When your readers feel safe and respected, they're more likely to engage and connect with your message.

Tips for Incorporating Trauma-Informed Language Into Your Writing

So how do you weave trauma-informed language into your writing? 

Here are ten things to keep in mind.

1. Prioritize Clear and Concise Writing

Clarity is key in trauma-sensitive writing. Keep your sentences straightforward and concise to ensure your readers easily grasp your ideas. Avoid lengthy, complex sentences that could overwhelm or confuse your audience. Simplify your language to make your content accessible and inclusive.

2. Mind Your Words: Use Plain Language

Steer clear of professional jargon or obscure words that may alienate readers. When introducing technical terms, provide clear definitions to ensure everyone can follow along. Opt for language that the majority of people can understand, enhancing the accessibility of your content.

3. Be Trauma-Informed with Emotionally Accessible Language

Exercise caution when discussing abuse or violence, as these topics can be deeply triggering. Choose your words carefully to minimize distress. Similarly, avoid unnecessarily violent language that could upset readers—even if it seems like a common, harmless idiom. 

Strive to use language that respects the emotional well-being of your audience.

4. Consider the Emotional Impact of Your Writing

Recognize that many of your readers may be struggling with trauma, and be mindful of this when describing potentially distressing events. Provide content warnings where necessary. 

Your sensitivity to readers’ emotional well-being can help create a safe and inclusive online environment that mirrors the one in your office!

5. Ensure Inclusivity in Your Language

Inclusivity is crucial. Embrace gender-inclusive language to make all readers feel seen and respected, for example. Avoid overgeneralizing or relying on stereotypes, as this can alienate and harm your audience.

Most importantly, make sure you have a full understanding of the preferences of and nuances within the communities you’re addressing in your writing. 

6. Avoid Euphemisms and Pathologizing Language

Euphemisms can obscure meaning. Be direct in your communication, especially when discussing sensitive topics like abuse or violence. Avoid language that pathologizes individuals or their experiences—respect their autonomy and dignity as much as possible.

7. Be Humble About Your Expertise

Recognize that you don't have all the answers. Avoid an authoritative tone that assumes you know what's best for your readers—this can be off-putting and even triggering, in some cases. Instead, offer information and suggestions, allowing readers the freedom to integrate the options that fit their unique circumstances.

8. Focus on Inclusive Visual Presentation

Accessibility extends beyond words. Choose readable fonts and sizes, considering the needs of all readers. Incorporate visuals, vertical lists, text boxes, and headings to enhance comprehension. Good use of white space can make your content easier on the eyes, improving accessibility.

When in doubt, a mental health copywriter or website designer who specializes in mental health can help you figure out how to present your content in the best way.

9. Review and Revise for Clarity

Before finalizing your work, thoroughly review it for clarity. Ensure your main ideas are unmistakable and concise. Each sentence should convey your intended message clearly. Trim any superfluous content that doesn't contribute to the overall meaning.

Consider having a friend or family member—a lay person, preferably—read what you’ve written. It should be clear and easily understood by someone without your level of expertise.

10. Remember the Diversity of Your Audience

Always consider the diversity of your readership. Think about who might feel excluded from your writing and strive to include diverse experiences and perspectives. 

Avoid assuming a one-size-fits-all approach, respecting the individuality of your readers and the unique contexts in which they’ll engage with your content.

Balancing Sensitivity, Warmth, and Personality When Writing with Trauma-Informed Language

Writing with trauma-informed language requires a certain amount of attention, and there are “rules” to meet this threshold in the things you produce…

But it doesn’t mean you need to sacrifice your own style or authenticity. In fact, balancing sensitivity, warmth, and personality is what will truly drive your message home!

Share your experiences, quirks, and wisdom openly. Aim for reliability and respect, simultaneously. Sprinkle in your distinct personality, anecdotes, or interests while honoring the principles of trauma sensitivity.

You can also use metaphors or relatable observations to spice up your writing—imagine describing the process of healing as slow but steady growth, like a tenacious plant your curious cat knocked right off the windowsill!

Incorporating personality and warmth elevates the reader's experience. It adds a pinch of empathy, a sprinkle of understanding, and a dash of connection while keeping the essence of trauma-informed writing intact. 

Most of all, speak from the heart! Your authenticity is what will build trust with your readers—and that trust is what will ultimately turn those readers into clients.

Need a little extra help with all that writing? I’ve got you, friend. Schedule a consultation call here.