Best Therapist Websites: 5 Reasons You'll Love Your Copywriter

Finding a new therapist can be really, really overwhelming.

You know this. You’re a therapist! You hear it from your clients regularly. And you completely understand.

But have you really considered what it’s like to be on the other end of the new-therapist hunt?

Think about it: your potential client sits down in front of their computer…
Maybe they pull out their smartphone…
They open Google and type “therapist near me.”

They get a results page full of options. Or maybe they click on PsychologyToday.com for an even longer list of options.

And what do they typically see in either scenario? A name, a photo, a list of services and, sometimes, a brief paragraph about each therapist’s specialties. 

After reading through a few, guess what? 

They all start to blur together.

How are they supposed to decide which therapist to call??

The best therapist websites stand out from the crowd.

When you read back on your own bio, it’s clear you care about your patients. But what are you saying that will stand out to a potential client?

Ideally, you want your website to speak to the RIGHT clients – the ones who will vibe with your vibe. The ones you can build a solid working relationship with over time. 

To do this, the best therapist websites are a genuine reflection of a therapist and their practice. But it can be really hard to write about ourselves!

That’s where a copywriter comes in. 👋

What is a copywriter?

A copywriter is exactly what it sounds like: a writer of copy. Easy, right? 

But there’s a trick – a copywriter helps you think through not just the words on the page, but your overall content marketing strategy. 

Copywriting for therapists is unique. An expert mental health and wellness copywriter can help you hone in on what you’re most passionate and knowledgeable about. They’ll work with you to make sure your website and other online communications reflect those things.

Copywriters write words – or copy – that incorporate your ideal call to action. Simply put, they help you get people to do what you want them to do. Whether that’s purchasing a product, filling out a contact form or picking up the phone to give you a call. 

A copywriter’s job is to have a way with words. By writing for both your website visitors and with Google in mind, a good copywriter for therapists can make sure people can find you online – and then want to stick around to learn more.

They’ll communicate your passion in a way that captures your ideal clients.

You want to make sure your ideal client can see themselves in your therapy practice. Without meeting you, potential clients only have your website to get a sense for who you are and what you believe. You need to make them feel immediately comfortable with you.

The truth is, your patients are coming to you to talk about things they likely don’t talk about often with anyone else. They’re trusting you with their secrets, their past experiences, their worries and dreams... They want to relate to you, and your website is going to be their first impression.

Brand voice is a critical piece of marketing and copywriting for therapists. It might seem strange to think of yourself and your practice as having a “brand voice” – but with our everyday reliance on the Internet for connection, most of us do have one. Even if we don’t realize it!

All having a brand voice really means is that you are consistently communicating online in a way that’s reflective of your practice. This will give potential clients a good idea of what they can expect if they choose to work with you.

They’ll translate your services into something potential patients understand.

Most of your patients will not have their own background in psychology or the concepts of therapeutic practice. So when you list your specialty areas, there’s a reasonable chance that you aren’t speaking the same language as your potential clients. 

This becomes a barrier to them relating to you and seeing themselves in your therapy practice.

A copywriter for therapists will work with you to translate your services and specialties in something that potential clients not only understand but feel excited by. 

After all, they’re coming to you with an outcome in mind, no matter how general – if you can communicate with them in a way that makes that outcome seem attainable, they’ll want to work with you even more.

They’ll help you become a thought leader.

Blogs establish your credibility and authority in your space by putting your thoughts and the research you believe in front and center.

They also show potential new clients that you have a deep understanding of the issues they might be presenting with. Knowing you have experience and expertise working with people like them will make them feel comfortable approaching you.

By using the right keywords, you can help your content get found online by the people who are searching for the answers you provide – making your website an authority even to those who don’t know or work with you otherwise.

They know SEO so you don’t have to!

SEO – or search engine optimization – is the key to getting your website found and your name out there to the people who may be looking. And while it’s relatively easy to understand, it takes consistent practice and a lot of time to get it right.

But unless you’ve truly got the time and interest to master SEO and marketing for therapists yourself, then it’s a waste of the energy and brainpower that you could otherwise be using on your clients – and on your life outside of work!

Regular blog posting alone can boost your Google rankings significantly. Research shows that, for small brands, blogging 4-8 times per month is ideal.

They’ll get you more bookings and more time.

More bookings means less time hustling for clients and more time spent on the things you love about your therapy practice. 

When your website and inbound marketing are working the right way, they’re bringing clients to YOU so you don’t have to spend so much time looking for them yourself. Over time, a well-written and optimized website that uses the best marketing practices and copywriting for therapists will take the place of those paid ads you’ve been running!

How do I know if I need a copywriter for therapists?

If you aren’t sure where you stand, the first step is to evaluate your current website.

Ask yourself:
❓ What does a client see when they first arrive? What’s “above the fold,” and what do they have to scroll to find, instead?
❓ What kind of vibe are you giving off? Is it warm? Clinical? Holistic? Is this in line with the reality of your practice?
❓ What’s unique about you and your therapy practice? Is this reflected in your copy? Is it front and center in your copy, or is it possible a potential client could leave without picking up on it at all?

Think about your longest-term client and your newest, too: imagine what they felt when looking at your site for the first time. Consider asking them directly.

Finally, browse the sites of a few other therapists in your area. Try to read through the lens of a patient. Do you feel like you stand out amidst these other practitioners? How does your website compare?

There are so many ways for your therapy practice to stand out.

A copywriter can help you refine your online presence so that it works optimally for you. 

We can help you write:

✔️ Website copy that engages your audience on every page
✔️ A friendly and compelling About page. This is typically the second place your visitors will go after browsing your homepage – they want to get to know you!
✔️ Blogs that draw readers in and longer pillar posts that establish your areas of expertise.
✔️ Emails that communicate with your readers and keep you in touch.
✔️ ...And so much more!

Ready to make some changes? Get in touch – I’d love to hear all about your goals for your therapy practice!