Attract More Clients with a Standout Psychology Today Profile

Boost your online presence with a stellar Psychology Today profile! Here are all the things you need to consider when writing to YOUR target audience.

As a mental health professional, having a good Psychology Today profile is a game-changer. There are more than forty million visits to the Psychology Today website each month... This means your profile has the potential to reach an enormous audience of individuals seeking mental health services.

So how do you make sure your Psychology Today profile is all it can be... and more?! How do you make sure it's attracting your ideal clients?

In this blog, we'll cover the basics of creating a good Psychology Today profile. You'll find tips for writing an attention-grabbing headline and summary, showcasing your approach and specialties, and adding some personality.

You CAN create a profile that stands out from the crowd and attracts the clients you want to work with.

Keep on reading to find out how!

The Basics of a Good Psychology Today Profile

Your Psychology Today profile is often the first impression potential clients will have of you and your practice... So it's important to make it count!

Here are some tips for creating a profile that stands out:

A professional, engaging photography is essential.
Your profile photo is the first thing that potential clients will see when they visit your profile. It needs to be professional and welcoming. Avoid using photos that are too casual or too formal. 

Instead, opt for a high-quality headshot that showcases both your personality and professionalism. You can absolutely take this photo yourself—the iPhone’s portrait mode is totally adequate, for example! Just be mindful of your background and framing.

Keep in mind what searchers will see first. Consider an attention-grabbing first sentence.
Your headline also takes up some pretty important real estate. It's generally the second thing potential clients will see. 

A good headline should grab your readers' attention. It should communicate what you do and how you do it—and why your practice could be a great fit. 

This can feel like a tall order! But think about the clients you've already worked with and gotten to know. What would have gotten their attention, right off the bat?

Summarize your approach and specialties in the personal statement.
Your personal statement is where you'll showcase your expertise and approach to therapy. It should be concise, client-centered, and engaging. 

Avoid using jargon or technical terms that might confuse potential clients. Speak like they do! For example, avoid saying, "I use a combination of evidence-based therapies to help clients achieve their goals". Instead, consider, "I specialize in helping individuals overcome anxiety and depression using a holistic and personalized approach."

And don't waste your time summarizing things that can be found elsewhere on your profile. Instead, focus on explaining how you help your clients and what makes your approach unique. 

Contact information: Making it easy for potential clients to contact you

Make sure your contact information is up-to-date and easy to find on your profile. Include your phone number, email, and website, if you have one. (Should you have a website, as a therapist?) This will help clients feel more comfortable reaching out and starting the therapy process.

Your profile photo, headline, personal statement, and contact information are crucial elements of your Psychology Today profile. By taking the time to create an engaging profile, you can attract the clients you want to work with and build a successful therapy practice.

Writing Your Psychology Today Profile

When it comes to writing your Psychology Today profile, there are a few key things to keep in mind. Here are some tips to help you write a clear, concise, and client-centered profile that showcases your expertise:

Be authentic! Show your personality in your profile.

Your clients want to get to know the real you, so don't be afraid to show some personality in your profile. This could be as simple as using a conversational tone that reflects your natural speaking style. Remember—the goal is to build rapport and make a human connection with your potential clients!

Be concise, and write a clear profile that’s easy to read.

While it's important to share your expertise and experience with potential clients, it's also important to keep your profile easy to read. Avoid using long paragraphs or technical language. Instead, use short sentences and relatable language to engage readers.

Keep your profile client-focused and use client-friendly language.

It's important to use language that puts clients’ needs and concerns front and center. This means using "you" instead of "I," for example, and asking questions that show you understand their perspective. 

Don't say, "I use a variety of evidence-based therapies." Because, to a lay person, what does that mean..?? (Spoiler: Not much.) Instead, say, "You deserve therapy that is evidence-based and tailored to your unique needs."

Showcase your skills, expertise, and experience.

Your profile is an opportunity to showcase your expertise. It's a chance to show your ideal clients why you're the right choice for them. Be specific about the kinds of issues you treat. Highlight certifications or specialized trainings that make you stand out from other therapists.

Use plain language and avoid jargon.

Remember—you aren't speaking to other therapists. Most laypeople aren't familiar with mental health jargon, so avoid using terms that might confuse or intimidate. Use plain language that's easy to understand and accessible to a wide audience.

Focus on feelings, not technical terms. 

Or Hire a Mental Health Copywriter To Write Your Psychology Today Profile…

Having a strong Psychology Today profile is essential for attracting new clients, increasing visibility, and building trust in your therapy practice. 

If you're struggling to write a compelling profile, consider hiring a mental health copywriter to help you. A professional copywriter can help you create a profile that accurately represents your practice, speaks to your target audience, and stands out from other therapists on Psychology Today.

To learn more about how a mental health copywriter can help you create a strong Psychology Today profile, contact us today for a free consultation.