You’re a therapist.

You’re not “a brand,” for goodness’ sake.

I know. I do! I get the distinction you’re making, and it’s totally, wildly, one hundred percent valid.

But in this day and age, we rely so heavily on the ‘net for the activities of daily life.

When those activities start to include searching for a therapist, well…

That’s a horse of a different color, folks.

And that’s where branding for therapists comes in.

Because if your clients will find you online, then you want them to get the right impression… Don’t you?

If your practice is built on trust, warmth, and providing a safe space…
But your website sounds cold and clinical…
Then who’s picking up the phone to book a session?

Who’s filling out your contact form in hopes you can see them?

Is it the person looking for a warm, supportive therapist?
Or the person who prefers the more formal approach? Who thinks they found that approach in you? After all – that’s what your website told them, in all kinds of ways!

Because here’s the low-down… The hard truth… The skinny:

If you’re online, you’ve already got a brand.

Whether you developed it intentionally or not.

Branding for therapists can be really tough.

If you’re struggling, you’re not alone!
Thinking about your practice – yourself – in these terms can throw anyone for a loop.

But it’s not a hopeless endeavor. Sometimes, when you’re tackling branding for your therapy practice, you just need a nudge in the right direction.

Hi! I’m Melissa. And I do lots and lots of copywriting for therapists.

And what I’ve learned is that, often, my therapist clients just need a liiiiiiiittle push…
A nudge to get them thinking about what they do for their patients – in plain, relatable language.

That language helps them:

Communicate exactly what they do and who they do it for,
Give the right impression, right away, and
Attract more of their ideal clients – people who vibe with their vibe.

I whipped up this free guide to branding for therapists so you can do all of that, too...

So whether or not you’re ready to work with a mental health copywriter, the Branding for Therapists guide will help you get it all out into the open –

The way you think about your practice… and how you think about yourself
What you’re really, really excited to show up and do for your clients every day
And how you can talk about all of it in a way that actually gets people to book a session with you.

Soooo… What are you waiting for, friend??